From University to the Media Industry: How to Launch Your Career
The media industry in the UK is fast-paced, competitive, and full of exciting opportunities – from journalism and PR to digital content, film, and broadcasting.
But for graduates, the path from lecture hall to newsroom or agency isn’t always clear. This guide will help you make the leap from university to your first media job with confidence.
🧭 1. Find Your Niche – Where Do You Fit In?
The UK media landscape is diverse. Before applying, reflect on your interests and strengths to find the right direction:
- Journalism: Reporting, editing, news production (TV, radio, online)
- Public Relations & Communications: Press work, brand messaging, corporate comms
- Content Creation: Social media, blogging, podcasts, video editing
- Advertising & Marketing: Campaign strategy, copywriting, SEO
- Film & Broadcasting: Production, directing, post-production, media tech
💡 Tip: Even if you’re unsure, gaining experience across several areas during internships can help clarify your career path.
✍️ 2. Build a CV That Tells a Story
Your CV and cover letter should reflect your passion for media and your practical skills. In the UK, employers want to see:
- Relevant coursework (e.g., media law, digital journalism)
- University media experience (student newspaper, radio, YouTube channel)
- Internships or voluntary roles with local papers, production companies or agencies
- Key skills: Adobe Creative Suite, CMS (e.g., WordPress), social media tools, video editing, podcast production
🎯 Tailor your application to each role – avoid mass-sending generic CVs!
🎙️ 3. Create a Portfolio – and Make It Public
A strong portfolio is your best tool to stand out in media. This could be a personal website, blog, or even a well-curated LinkedIn profile.
Include:
- Writing samples
- Videos or audio work
- Social media campaigns
- University or freelance projects
📸 Tip: If you want to work in visual media (film, design, video), your portfolio is even more crucial – keep it professional, up to date, and easy to access.
💼 4. Internships & Entry-Level Jobs: Start Small, Think Big
Many UK media companies offer internships, grad schemes, or short-term contracts. Don’t worry if the role isn’t perfect – experience is key. Look for:
- Editorial assistant
- Runner or production assistant (TV/film)
- Junior PR or comms roles
- Social media assistant
🧠 Be open to freelance, part-time or project-based roles to build up your CV and network.
💬 5. Network, Network, Network
The UK media industry is built on connections. Here’s how to start:
- Attend events, workshops, and journalism/media festivals
- Follow industry leaders on LinkedIn and Twitter/X
- Join Facebook or Slack groups for media jobs and freelance work
- Reach out to alumni from your course working in media
- Don’t be afraid to ask for advice or informational interviews
🤝 A recommendation or contact can be just as valuable as a formal application.
📢 6. Where to Find Jobs in UK Media
Use industry-specific platforms like:
- mediajobs.uk– graduate & media job listings
- Cision Jobs – journalism and comms roles
- The Dots – creative media & freelance projects
- LinkedIn – great for internships & networking
- University careers services – often have media-specific job boards
🌐 Don’t forget to follow companies you’re interested in on social media – many post opportunities directly.
✅ Final Thoughts: Keep Learning, Keep Going
Breaking into the media industry takes persistence – but your university experience gives you a strong foundation. Be proactive, stay flexible, and never stop learning. Even if your first role isn’t your dream job, every step builds your skills and connections.
🎓 Your next move?
Start applying, polish your online presence, and explore what the media world has to offer. Your voice, your perspective, and your creativity are needed in the UK’s ever-evolving media landscape.