Your Application: Better via Online Form or Email?
What UK media employers really prefer – and how you can stand out
So, you’ve found the perfect media job – now comes the crucial part: sending your application. But wait… should you apply via the online form or send an email with your CV and cover letter?
Let’s break down the pros, cons, and best practices for each – so you can hit send with confidence.
1. Applying via Online Form
Many media companies, especially larger ones or agencies, prefer using application forms on their websites or platforms like mediajobs.uk.
Pros:
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Your info goes straight into the employer’s system
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Standardised questions make it easier to compare candidates
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Some forms allow you to track your application status
Cons:
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Can feel rigid and time-consuming
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Limited space for creativity or personalisation
Tip: Copy your answers into a document as you go – in case the form times out or crashes.
2. Applying via Email
For smaller media firms or freelance roles, email applications are still common – and sometimes preferred.
Pros:
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More room to show personality and creativity
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You can design your email and attachments to match your personal brand
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Faster and more flexible
Cons:
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Risk of landing in the spam folder
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Easier to overlook in a crowded inbox
Tip: Always write a clear subject line (e.g. “Application – Social Media Manager – John Smith”) and use a professional email signature.
3. What Do Employers Prefer?
It depends on the role and the company. Some job listings on mediajobs.uk will offer both options – if so, think about which one allows you to best present your strengths.
If you’re not sure, play it safe and follow the instructions exactly as written. Not doing so is one of the most common reasons candidates are overlooked.
Want to Make a Great Impression Either Way?
Then don’t miss our guide: 👉 How Employers Find You: Tips for a Strong Digital Presence
It’s packed with actionable advice to help you stand out – before you even apply.
Final Thoughts
There’s no one-size-fits-all answer – but understanding the advantages of each method can help you make smarter choices. Whether it’s a sleek form or a polished email, your goal is the same: make it easy for the employer to say “yes!”