
All-In Contracts: What Does That Actually Mean?
What UK media professionals should know before signing
“All-in” contracts – they sound efficient, maybe even attractive. One fixed salary, everything included. But what does “all-in” really mean for media and communications professionals in the UK? Are you getting a good deal – or setting yourself up for unpaid overtime?
Let’s break it down.
1. What Is an All-In Contract?
An “all-in” contract typically means that your salary includes all expected hours, including overtime. In other words, you’re not paid extra for working late, on weekends, or outside regular hours – because it’s considered “part of the package.”
This model is common in high-pressure industries like advertising, film/TV production, journalism, or PR – where deadlines rule and 9-to-5 is often a myth.
2. Is It Legal in the UK?
Yes, all-in contracts are legal in the UK – as long as they respect core employment rights.
That means:
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You must be paid at least the National Minimum Wage for all hours worked
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You can’t be forced to work more than 48 hours per week on average (unless you’ve opted out in writing)
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You still have a right to paid holidays, rest breaks, and sick leave
3. Pros and Cons of All-In Contracts
Pros:
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Clear, fixed monthly income
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Flexibility (in some roles)
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May come with senior or higher-paid positions
Cons:
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Can lead to unpaid overtime
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Harder to calculate true hourly rate
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Risk of burnout if boundaries aren’t clear
4. What to Check Before You Sign
Before agreeing to an all-in contract, ask:
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How many hours are realistically expected each week?
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Are there peak times (e.g. campaign launches, events)?
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Is time off in lieu offered for extra hours?
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What happens if you’re regularly working beyond your contract?
And don’t be afraid to negotiate. If the role demands extra hours, your salary should reflect that.
Want to Know Your Rights When You’re Sick?
Make sure you’re covered, no matter the contract type:
👉 Read: “It Happens to Everyone – Reporting Sick Leave the Right Way”
Final Thoughts
All-in contracts aren’t necessarily bad – but they’re not for everyone. If you’re entering the UK media industry or stepping into a more senior role, it’s important to understand what you’re really signing up for.
Clarity is everything. When in doubt, ask questions, get things in writing, and know your rights.