Application and Work Sample Portfolios: What Should I Keep in Mind?
How to make your creative work stand out – the smart way
In the media and communications industry, your CV alone rarely tells the whole story. Whether you’re a designer, copywriter, journalist, videographer or PR talent – your work samples are what truly speak for you.
But how should you present them? What format is best? And how do you make sure they actually get noticed?
Here’s what to keep in mind when sending your application and portfolio to UK media employers.
1. Keep It Relevant, Not Random
Tailor your portfolio to the job you’re applying for. Don’t overwhelm the recipient with everything you’ve ever done – choose 5–10 pieces that show a range of skills relevant to the role.
Example: Applying for a social media editor role? Include campaign content, post designs, captions, analytics snapshots – not print layouts from five years ago.
2. Choose the Right Format
Depending on the role, you might send:
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A PDF portfolio (ideal for writers, designers, marketers)
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A link to an online portfolio (especially for video, motion or web-based work)
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A personal website or Behance/Dribbble profile
Whatever you choose, make sure:
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It’s mobile- and desktop-friendly
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File sizes are reasonable (max 10MB for attachments)
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Links actually work (double check before sending!)
3. Name and Label Your Files Clearly
Help your future employer stay organised. Use clear, professional file names like:
John_Smith_Portfolio_SocialMedia.pdfEmmaJones_WritingSamples_2025.pdf
Also, label each sample inside the portfolio with a title, client/project, your role, and any relevant results (“Increased engagement by 42%” goes a long way).
4. Email or Upload? Follow the Instructions
Some companies ask for email applications, others use an upload form on platforms like mediajobs.uk. Always follow the job ad instructions.
If you’re unsure which option is better, check out our guide:
👉 Your Application: Better via Online Form or Email?
5. Bonus: Make It Personal
A short note in your email or intro page of the portfolio can make a big impact. Mention:
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Why you chose these samples
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How they connect to the job you’re applying for
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What you’re especially proud of
Final Thoughts
Your portfolio isn’t just about showing what you’ve done – it’s about telling your story. A well-organised, thoughtful collection of work samples shows not only your skills, but also your professionalism, attention to detail, and ability to present ideas clearly.
Take the extra time to get it right – and you’ll already be one step ahead of the competition.