How to Successfully Negotiate Your Salary
Know your worth – and how to communicate it
Talking about money can feel uncomfortable, but in the media and communications industry, it’s a crucial skill – especially when you’re taking on more responsibility, moving to a new role, or switching companies.
Here’s how to approach salary negotiations with confidence and professionalism – whether you’re applying for your first job or climbing the career ladder.
💬 1. Be Prepared – Knowledge Is Power
Before you even start the conversation, do your research:
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What’s the industry standard for this role in your region?
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What do similar roles on mediajobs.uk offer?
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Do you bring additional skills, experience or niche expertise?
The more informed you are, the stronger your negotiating position.
🧮 2. Know Your Own Value
Think beyond just your job title:
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Have you led successful campaigns?
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Built communities or boosted engagement?
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Managed budgets, teams or clients?
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Mastered tools others don’t?
All of these increase your professional value – and justify a higher salary.
🕰 3. Choose the Right Moment
The best time to negotiate?
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When you receive a job offer
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At your annual review
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After successfully completing a major project or taking on new responsibilities
Don’t wait until frustration builds – plan the conversation proactively and with a clear goal.
🗣 4. How to Start the Conversation
Stay friendly but clear. You could say:
“I’m really excited about this opportunity and would love to discuss the salary – based on my experience and the market benchmarks, I was hoping for something in the range of £XX,000 to £XX,000.”
This opens the door to negotiation without sounding confrontational.
📑 5. It’s Not Just About the Money
Don’t forget to ask about:
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Remote or hybrid options
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Additional holidays
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Training budgets
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Performance bonuses
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Travel or equipment allowances
These benefits can make a big difference – especially in media jobs with varied hours or project-based work.
🎯 6. Stay Professional – Whatever the Outcome
If the offer isn’t what you hoped for, take time to consider it. You can still ask for a future review date, or agree on performance goals that lead to a raise.
Even if you walk away from the offer, leave a good impression – the industry is small, and doors often reopen.
Want to Be Even More Prepared for Your Next Interview?
Check out our guide:
👉 No Stress: How to Stay Calm During Your Media Job Interview
Final Thoughts
Salary negotiation isn’t about being pushy – it’s about recognising your value and asking for fair compensation. If you’re respectful, informed and confident, employers will take you seriously.
So go for it – your future self will thank you.