Overview
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com .
Job Description
Wasserman exists to create impact by challenging convention. We do this because it produces work for our clients that is more meaningful, memorable and measurable. Our diversity of experience, expertise and opinions is our greatest asset, which is why we celebrate our differences. We are looking for individuals who want to put their hand up and challenge convention to create something exciting, bigger and better each and every time.
WHAT YOU WILL BE DOING
We are looking for a Media Operations Analyst to join our growing media team. This role sits at the intersection of performance marketing, analytics, and digital strategy, making it ideal for someone with 2-3 years of marketing experience who understands how tracking, data, and insights can drive not just campaign performance but improve overall marketing strategies for our clients. This is a fantastic opportunity for a candidate who is passionate about sports marketing and eager to join a rapidly growing digital sports marketing agency. As a part of our team, you will have the chance to work on large global sponsorship campaigns, gaining invaluable experience in the fast-paced world of sports marketing. We are looking for a motivated and dynamic individual who is driven to excel in their role and contribute to the success of our agency. We are a team of passionate, creative, and innovative digital experts from all around the globe who are revolutionising the digital sponsorship industry. Our core focus as a department is to build long term relationships with fans to help unlock the full commercial potential of sport. We do this by bringing fans more closely with sports and entertainment properties they love through engaging digital activations, designed to drive performance- based outcomes for our clients. In this role, you will work closely within our digital performance team (Media Director, Media Manager, and Data Analyst Lead) to help implement an end to end solution across media strategies by ensuring tracking is properly implemented across paid media, websites, and email campaigns. As a business, we aim to gather as much data as possible to enhance performance, uncover insights, and refine future campaigns. Your role will be pivotal in connecting the dots and demonstrating successful attribution across our digital activations for clients. This is an exciting opportunity for someone seeking growth and career progression. We are looking for a candidate who brings fresh ideas, takes a proactive approach, and leverages their expertise to elevate our work and drive business growth. This role will report to the Media Director.
SPECIFIC RESPONSIBILITIES INCLUDE:
1. Media Strategy Support – Work alongside the Media Director to provide data- driven recommendations that inform overall media planning and strategy. 2. Cross-Channel Tracking & Insights – Confident in setting up campaign tracking by ensuring proper UTM and pixel implementation (Meta, Google Tag Manager, TikTok, etc.) across paid media, websites, and email campaigns to deliver a comprehensive view of marketing performance. 3. Performance Monitoring & Optimisation – Analyse key marketing and media performance metrics to identify trends and suggest optimisations that align with broader media objectives. 4. Troubleshooting & Ad Ops Support – Assist in resolving tracking, attribution, or data inconsistencies, ensuring that media investments are measured accurately.
5. Ad Operations Management: Maintain organised campaign documentation, including naming conventions, tracking parameters, and targeting specifications. Ensure smooth trafficking of creatives and tags across platforms. 6. Reporting & Insights – Help build reports and dashboards that translate campaign data into actionable insights for internal teams. 7. Collaboration – Work closely with the Media Manager and Data Analyst Lead to ensure media performance is tracked effectively, and insights are fed into strategic decision-making. 8. Industry Awareness – Stay informed on new trends in digital marketing, ad technology, and tracking methodologies, sharing insights with the wider media team.
THE SKILLS AND EXPERIENCE YOU NEED:
Minimum of 2-3 years of experience in a Performance Marketing role (e- commerce experience is a plus)
Good understanding of current digital marketing landscape and be able to demonstrate understanding of the sports sponsorship industry in the interview
Proficient in Facebook/Social Media Ads Managers, Google Ads, DV360, and/or programmatic platforms
Is confident in Meta/X/TikTok/pixel implementation and Google Tag Manager
Strong understanding of ad trafficking, tagging, and tracking methodologies
Strong quality assurance (QA) processes who can bring their own structure into the role
Familiarity with ad-serving platforms, ad exchanges, and DSPs
Experience with platforms such as Salesforce, Tableau, GA4, Looker Studio, and AppsFlyer would be beneficial but not required
Analytical mindset with experience in data interpretation and strategic consulting.
A proactive and consultative approach—able to translate data into actionable marketing insights.
Excellent communication skills to collaborate with internal teams and clients.
The successful candidate must be able to communicate technical elements in a simplified way for anyone to understand
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.