Overview
About ECO Wizard :
Eco Wizard is a market-leading reseller of SMART Home and EV Charging products all specially chosen to enhance the efficiency and energy-saving potential of your home.
Our team of technology experts – the Eco Wizards – are always looking out for the best brands and most innovative industry names, while constantly striving to offer you the most competitive pricing out there.
By having strategic, direct relationships with key vendors, it means that we always maintain the high standards we set for ourselves enabling us to offer the best pricing and manufacturer supported technical support as well.
Position Overview:ECO Wizard is seeking a creative and results-driven Content Creator with a strong focus on retail marketing to lead the promotional activity for our SMART home products across retail channels. This role will be critical in building strong relationships with brand partners, developing targeted marketing campaigns, and driving online sales of ECO Wizard products.
The ideal candidate will have experience working in retail marketing, a deep understanding of consumer behaviour in the tech or home goods industry, and a passion for leveraging marketing strategies to drive product sales and brand loyalty.
Key Responsibilities:
Online Marketing Strategy: Develop and execute retail-focused marketing campaigns that drive product awareness, in-store traffic, and sales across our UK and EU platforms
Brand Partner Relations: Build and nurture relationships with brand partners, ensuring that ECO Wizard products are prominently displayed and marketed effectively on eCommerce platforms.
In-Store Promotions: Plan and oversee in-store promotional activities, including product demos, signage, and special offers, to enhance the customer shopping experience and increase sales.
Digital & Omnichannel Campaigns: Develop integrated digital and omnichannel campaigns that bridge the gap between online and in-store shopping experiences, driving both online sales and foot traffic to retail locations.
Product Launches & Retail Activations: Lead the go-to-market strategy for new product launches, ensuring successful retail activations and impactful product introductions in key stores and retail sites.
Consumer Insights & Market Research: Analyse retail data, consumer insights, and competitive trends to inform marketing strategies, product placement, and promotional tactics.
Campaign Tracking & Reporting: Measure the effectiveness of retail marketing campaigns, track KPIs, and adjust strategies based on results to optimize ROI and achieve sales targets.
Promotional Strategy Development: Create and manage seasonal, product-specific, and cross-promotional campaigns to increase brand visibility and consumer interest in ECO Wizard products.
Cross-Functional Collaboration: Work closely with sales, product, and digital teams to ensure cohesive marketing messaging and alignment across all retail touchpoints.
Key Responsibilities (Social Media & Content Creation Focus):
Social Media Strategy: Develop and execute a comprehensive social media strategy to build ECO Wizards presence across major platforms (Instagram, Facebook, X and YouTube that drives engagement, brand awareness, and community growth.
Content Creation & Curation: Create original, high-quality content (including visuals, videos, blog posts, and graphics) to showcase ECO Wizards products highlighting features, and benefits. Curate content that resonates with target audiences and aligns with brand values.
Campaign Management: Lead social media campaigns that are aligned with product launches, seasonal promotions, or brand initiatives. Create content calendars and ensure timely execution, from concept to post-launch.
Community Engagement: Build and nurture an engaged community by responding to customer inquiries, comments, and messages. Cultivate meaningful interactions with followers, influencers, and brand advocates to foster brand loyalty.
Influencer & Partner Collaborations: Identify, engage, and collaborate with influencers, bloggers, and brand ambassadors to amplify ECO Wizards brand story and increase product visibility. Manage influencer relationships and campaign executions.
Video & Visual Content: Produce engaging video content, such as product demos, tutorials, unboxings, and behind-the-scenes footage, to educate consumers and promote ECO Wizard. Focus on short-form videos for platforms like Instagram Reels, and YouTube Shorts.
Social Listening & Trends: Monitor social media platforms and industry trends to stay ahead of conversations around smart home technology, home automation, and IoT. Use this data to inform content creation and ensure relevance.
Content Optimization & SEO: Ensure all content is optimized for maximum visibility on social platforms and is SEO-friendly, driving organic traffic to the website, blog, and product pages.
Analytics & Reporting: Track, measure, and analyse the performance of social media campaigns and content engagement. Adjust strategies based on data insights to improve reach, engagement, and conversion rates.
Brand Consistency: Ensure all social media and content efforts are aligned with ECO Wizards brand guidelines and voice, maintaining consistency across all channels and touchpoints.
Cross-Functional Collaboration: Collaborate with product, sales, and customer service teams to generate content ideas and ensure messaging aligns with ongoing campaigns and product launches.
Qualifications:
Relevant marketing experience, with a strong focus on social media marketing, brand positioning and sales enablement.
Previous experience in the consumer tech, home goods, or SMART home industry is highly preferred.
Strong knowledge of digital marketing tools and eCommerce
Ability to build and maintain relationships partners and vendors.
Analytical mindset with experience using retail and sales data to inform marketing decisions.
Strong communication, project management, and team collaboration skills.
Proven track record of driving sales growth and successfully executing online campaigns.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Benefits:
Competitive salary and performance-based incentives.
Flexible work arrangements
Generous holiday policy and paid holidays.
Opportunities for career growth and development in the rapidly growing SMART home industry and as part of a larger group
A collaborative, inclusive, and dynamic work culture that fosters creativity and innovation
Job Type: Full-time
Pay: £27,000.00-£31,000.00 per year
Additional pay:
Bonus scheme
Benefits:
Casual dress
Company events
Company pension
On-site gym
On-site parking
Sick pay
Schedule:
Monday to Friday
Work Location: In person
Reference ID: Content and Social