Overview
Are you a wordsmith extraordinaire with a passion for storytelling – and pets? Do you thrive on creating compelling content that captivates audiences and drives results? If so, we have an exciting opportunity for you.
Omlet is seeking a talented and experienced Lead Copywriter to join our dynamic creative team. Leading Omlet’s copywriting activities, you will play a pivotal role in shaping our brand voice, crafting persuasive messaging and developing engaging, authentic and relatable content across various platforms.
A Little About Omlet
We’re Omlet. Since 2004, we’ve set out to rethink every aspect of keeping and caring for animals.
Product Designers first, we ask so we can invent. From why house cats can’t climb trees to why shouldn’t chickens listen to music whilst laying an egg? Our curiosity creates understanding, helping us bring people and pets closer than ever before.
Our people are The Curious Collective. Every day we question and every day we collaborate to find the most meaningful answers. It’s through this persistence that we create remarkable, ingenious products and experiences for our customers.
A global e-commerce business with a singular focus on D2C, we are hugely ambitious and motivated in building the number 1 premium brand in pets.
More about the role:
Responsible for bringing Omlet’s brand voice and tone to life, ensuring consistency across all platforms and channels.
Deliver copy demands for a large marketing and website team, on time and to brief.
Work closely with the Creative and Marketing team to create original, sophisticated and commercial responses to briefs that stretch across multiple platforms and channels.
When needed, write and brief freelance writers on creative, engaging, and persuasive copy for a range of marketing materials, including: product descriptions, email campaigns, social media advertising, printed literature, press releases and more.
Proof-read, quality control and edit content and ensure localised content is culturally appropriate.
Work closely with SEO and website teams to deploy search-first copy which aligns with our tone of voice.
Develop an A/B testing procedure for copy with the email, ads and UX/UI teams to make continuous improvements to copy performance.
Support the marketing team with finding and interviewing our community for features and stories to support the campaign calendar.
Conduct thorough brand, competitor and product research to inform your copy and content strategy.
Produce copy concepts for brand, product and sale campaigns.
Successful candidate requirements:
Experience with commercial and advertising copywriting, as well as creative writing.
An accomplished writer with genuine passion and enthusiasm for the English language and impeccable spelling, punctuation and grammar.
Highly organised with excellent time management and meticulous attention to detail.
Excellent communication and interpersonal skills with the ability to form strong working relationships and thrive working in a team.
Self-motivated with the ability to work independently at pace to a very high standard, managing workload to strict deadlines.
Experience with proof-reading and sub-editing.
A passion for writing and pets!
Minimum 5 years’ experience in a copywriting/journalism/content/ advertising role (pet experience is a bonus!).
Experience in an ecommerce environment.
Experience with content management systems.
US cultural awareness is an advantage.
Educated to degree level in a related subject (e.g. English/Journalism/ Marketing).
Job Type: Full-time
Pay: From £40,000.00 per year
Benefits:
Casual dress
Company events
Discounted or free food
Employee discount
Enhanced maternity leave
Enhanced paternity leave
Health & wellbeing programme
Life insurance
On-site parking
Paid volunteer time
Referral programme
Work from home
Schedule:
8 hour shift
Day shift
Monday to Friday
Application question(s):
Do you have a passion for writing and pets?
Which brand’s copywriting do you think is particularly strong right now?
Sell us an egg in less than 10 words
Can you attend the office (Banbury) 3 days per week?
Experience:
Copywriting/journalism/content/advertising: 5 years (required)
E-commerce: 1 year (required)
Work authorisation:
United Kingdom (required)
Work Location: Hybrid remote in Banbury, OX16 5HX