Overview
Disclaimer: Kaboodle Digital is a digital recruitment agency working to find the best talent for brilliant clients in the digital space.
The Role
This role will report into the Head of Paid Media. You will work closely with the Head of Paid Media to maximise the efficiencies, productivities and growth capabilities of the department as a whole. You will work closely with Paid Media Managers and Growth Managers in order to fulfil clients briefs for paid media campaigns and projects.
Key accountabilities and responsibilities
The agency relies on you for the following:
Growth and Profitability: Support the growth of a sustainable department, achieving agreed financial KPIs
Ensure our actionables are profitable, and the team is tracking costs for clients and projects.
Identify opportunities to drive innovation within the department and developing the paid media offering
Create effective strategies that translate into innovative, award-winning and profitable paid media solutions
Identify award submission opportunities and contribute to the submission process.
Define reporting expectations across PPC department with support from HoD
Define the expectation of innovation and drive forward areas to innovate within PPC accounts
Own the PPC training programme ensuring enrolment of team and escalating additional training needs when necessary
Train team on more advanced tasks such as forecasting
Work with Head of Department on the development and delivery of the agency’s paid search proposition
Contribute to the direction and building of the PPC team
Understand the billability of PPC team and levels of service
Understand client profitability and approaches to manage over servicing
Own day to day platform relationships (Google/Microsoft)
Working with SEO counterpart to ensure a total search approach is present for all PPC/SEO
accounts
Team Leadership: Provide guidance, mentorship, and leadership to the paid media team
Lead the training and development of Paid Media Managers and other team members
Balance resource requirements for your team
Mentor your reports to ensure that they develop a wealth of experience within PPC, Paid Media and Search, as well as soft skills
Manage and support team members to effectively manage campaigns
Improve processes and efficiencies across the team
Brief and QA junior members of the team for support work where needed
Ensure all work generated by the team meet the high standards
Lead the team in knowledge of developments in paid media best practice, and sharing across the team with your fresh thoughts and enthusiasm
Provide reports with career plans and support with achieving goals set out
Identify training gaps and opportunities for PPC team members
Share news and updates on PPC and paid media with the team and the agency
Service Innovation and Implementation: Continually raise the bar and maintain a competitive edge
Implement recommendations where efficiencies can be improved in terms of our work output.
Manage a portfolio of client accounts and oversee the delivery of successful multi-channel paid media campaigns that meet or exceed client goals and expectations
Develop and implement effective omni channel paid media strategies
Review qualitative and quantitative reports prepared by managers on paid media campaign
performance to make recommendations
Create and manage PPC strategy to achieve a client’s goals and objectives
Responsible for leading, developing and ensuring implementation of appropriate PPC and
omnichannel strategies for client growth
Responsible for overseeing performance and leading strategic adjustments to deliver against client targets
Provide QA and troubleshoot problems and maximise performance
Own and develop data and audience frameworks, integration, and strategy with a behavioural science-led approach to paid media
Ensure the team is delivering against best practice for PPC clients
Present PPC expansion opportunities to clients for new channels
Oversee and review the pipeline of PPC tasks to develop an account with fresh ideas
Lead PPC in Quarterly Business Planning Meetings, annual, peak and any other meetings of this nature
Own the direction of PPC testing, development & innovation roadmaps across all PPC clients
Contribute and own parts of pitch strategy, deck and delivery
Strategy Development: Develop and implement comprehensive paid media strategies
Develop paid media strategies for growth
Build business cases and forecasts to gain buy-in for paid media implementation
Be the channel client lead in strategic discussions about how paid media can solve business
challenges and drive marketing performance
Share results and case studies back to the business
Provide a robust foundation for an actionable strategy
Produce enterprise level PPC strategies for our clients to deliver against objectives across the team
Sales & Marketing: Contribute to agency new business development
Take a leading role with creating paid media thought leadership content
Provide valuable research and insights for new business opportunities.
Client Servicing: Build positive and trusting relationships with clients to deliver on KPIs
Understand our clients’ business objectives and translate that into best-in-class bespoke paid media strategies.
Manage client relationships, to ensure our values are represented as part of the service provided, and raise any client issues to the Head of Paid Media where appropriate.
Monitor the allocation of client budgets through working with the Paid Media Managers.
Ensure all projects and retainers are completed maximising profit
Create, analyse and communicate client strategy reporting
Channel-specific escalation point for performance issues
Manage and maintain key senior day-to-day client relationships
Continuous Professional Development: Taking ownership of your own development
Excellent attention to detail with few amends from senior QA
Complete Google Search, Shopping and SA360 exams annually
Lead a PPC POV within the team and agency
Be Google Analytics certified and keeping this up-to-date
Seek out feedback from the team on performance and processes
Seek out training opportunities to address gaps in knowledge and skills
Competencies
Communication – be able to communicate effectively with internal teams and clients. Upholding our Digital values and highest levels of professionalism at all times.
Professional role model – demonstrate and maintain high levels of professionalism at all times in respect to attitude and approach
Decision making – making decisions that positively impact upon the client work and seeking advice on guidance on more challenging decisions.
Team working – working collaboratively with the team through communicating and listening to and responding professionally to feedback
Result orientated – can work to deadlines and given KPIs
Learning focused – take ownership of your own learning and professional development with the support of more senior colleagues
Client-focused – focused on building and maintaining positive relations with clients through understanding their business fully and their challenges
Adaptability – be flexible when adapting to strategy changes, client requirements and industry trends
Problem solving – identify challenges and be proactive at finding solutions
What does success look like?
Implementing long-term growth strategies with our clients and being able to execute this with ROI.
Sharing your knowledge internally and externally as the world of paid media changes from time to time.
Nurturing and upskilling your team members and developing working models across client account teams that make use of solid processes to help achieve our departmental goals.
Creating efficient and effective strategies and workflows that allows the department to grow.
Your place in the agency and key relationships
Report to the Head of Paid Media, working closely with department efficiencies and quality of outputs.
Working with Paid Media team and Growth Management team members to ensure smooth delivery of client projects and retainers.
Supporting the Paid Media department as a whole, and Head of Paid Media, in executing client strategy.
Package
Salary – Competitive.
Flexible working, 4-day work week, hybrid working available
Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY
Private Healthcare, inc dental from Aviva.
Please get in touch for immediate consideration and a meeting with this excellent agency.
Please send CV to jfraser@kaboodledigital.com