Overview
Social Media & Video Content Executive
Location: Nottingham (Office Based)Reports To: Head of MarketingSalary: £26,000 – £28,000
About MuscleFood
At MuscleFood, we’re on a mission to make healthy eating easier for everyone. From high-protein ready meals to fitness-friendly snacks, our products are helping people fuel their goals. As we expand our reach across social and digital, we’re looking for a creative, proactive talent to help us lead that charge.
Role Overview
We’re hiring a Social Media & Video Content Manager to own our organic content strategy for Instagram and Facebook, while also producing engaging video content for all digital channels – including Meta, TikTok (video only), YouTube Shorts, Paid Ads, and on-site.
This hybrid role is ideal for a well-rounded creative with strong experience in both social media management and video content creation. You’ll be the bridge between our brand storytelling and the content that drives engagement and conversions across channels.
Key Responsibilities
Social Media Management – Instagram & Facebook
Lead day-to-day management of Instagram and Facebook channels
Build and maintain a strategic content calendar in line with brand, product and seasonal campaigns
Manage community engagement – reply to comments, monitor DMs, and foster conversation
Stay on top of platform updates, trends, and competitor content to guide innovation
Collaborate with the paid media team to optimise organic content for ads when required
Monitor and report on key metrics including engagement, reach, growth, and sentiment
Video Production – All Digital Channels
Plan, film, and edit short-form video content to be used across TikTok (video only), Meta, Paid Ads, YouTube Shorts, and on-site
Work with internal stakeholders to develop briefs and execute video campaigns
Translate brand and product messaging into compelling video stories
Manage end-to-end production – shooting, editing, sound, lighting (with support where needed)
Optimise content based on platform best practices (length, format, captions, hooks)
Repurpose footage for multiple placements and formats
Maintain a content archive for reuse and seasonal planning
Reporting & Collaboration
Report monthly on content performance, engagement, and reach across Instagram and Facebook
Analyse content effectiveness to continuously optimise the social strategy
Collaborate with the creative, trading, and paid teams to align messaging and campaign focus
Support broader brand and product campaigns with agile, reactive content when required
The Person
2+ years in a similar hybrid role or across both social media and video content creation
Proven experience managing Instagram and Facebook brand accounts
Skilled in filming and editing content for digital and social platforms
Creative mindset with strong attention to storytelling, pacing, and platform trends
Confident self-starter who can plan, shoot, and deliver content independently
Strong communication skills and a good eye for brand tone
Bonus: Familiarity with TikTok video content, even if not managing the account itself
Bonus: Experience in ecommerce, health, or fitness brands
What We Offer
25 days holiday + bank holidays
Monthly food vouchers
Career development in a content-led ecommerce business
Real creative ownership and the opportunity to grow with the brand
Job Type: Full-time
Pay: £26,000.00-£28,000.00 per year
Benefits:
Casual dress
Discounted or free food
Employee discount
Free parking
Gym membership
On-site parking
Schedule:
Monday to Friday
Experience:
Social media management: 2 years (preferred)
Video editing: 2 years (preferred)
Work Location: In person